I was tasked with improving the NRS Education product by increasing sales of on-line and in-person seminars, conferences and events. A complete digital marketing campaign was established with 4 email communications, a lookbook, an infographic highlighting the instructors and social media posts.
- Small budget so we had to get the most bang for our buck
- Increased education sales by 20% YOY
- Registrations in the IACCP Certification program increased by 40%
- ROI was 280%, around $50/lead