Product Marketing

I was tasked with improving the NRS Education product by increasing sales of on-line and in-person seminars, conferences and events.  A complete digital marketing campaign was established with 4 email communications, a lookbook, an infographic highlighting the instructors and social media posts.

  • Small budget so we had to get the most bang for our buck
  • Increased education sales by 20% YOY
  • Registrations in the IACCP Certification program increased by 40%
  • ROI was 280%, around $50/lead


Lookbook Example

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