Barbara brands herself as a “Holistic Digital Marketing Powerhouse” and has progressed in various marketing and project management roles over the last 15 years in the financial services industry. Barbara holds an MBA in International Business from Roosevelt University, is a HubSpot Certified Trainer, Springboard Digital Marketing Certified, Hootsuite Social Marketing Certified and a member of the Digital Analytics Association, specializing in digital marketing campaigns to improve brand awareness utilizing email marketing, social media and analytics.
Focusing on measurable digital marketing and social media campaigns designed for lead generation, Barbara manages the planning, development and implementation of a range of strategies for clients. Currently, she is the Digital Measurement and Insight Strategist for TCS Education System. As a trusted advisor to leadership she focuses on delivering database marketing, analytics, and segmentation, to uncover insights and shape the Digital Marketing Strategy for TCS Education and Partner Institutions.
She continuously seeks to keep up with industry trends while dedicating her time and knowledge to “passion projects.” Currently, she combines these tactics with her love of hip-hop as the Social Media Producer for Midway: The Story of Chicago Hip-Hop to increase awareness and help fund this independent documentary project.