Work

I am well-versed in all aspects of marketing and communications, with a solid track record of driving effective demand generation initiatives and maximizing ROI. Proficient in HTML, Dreamweaver, Adobe Creative Suite, Salesforce, Exact Target, Eloqua and numerous additional software applications. Proven expertise in:

● Campaign Development & Management
● Marketing Automation
● Strategic Communications
● Brand Development
● Webinar Production & Video Editing
● Reporting & Analytics
● Staff Leadership and Training
● Social Media Management & Training

Digital Email Marketing: B2B content, project management, strategic marketing framework, PPC ad copy, display ads, thought leadership webinars, SEO, content promotion, e-mail marketing, Eloqua, Exact Target, Google Analytics, Adobe Analytics, and Salesforce.

Social Media: Podcasting, advertising, events, webinars, Sales/Marketing training, creative production, messaging, community engagement and growth, experience with Hootsuite, Hubspot and Spreadfast (Platforms include Facebook, LinkedIn, Twitter, Slideshare, YouTube, Instagram, Pinterest, Google+)