Author: Barbara Kalicki

Barb is Manager, Data Strategy at Publicis Sapient working with clients undergoing a data-driven transformation (DDT) across the globe. She helps to accelerate and drive the DDT strategy working in partnership with Digital directors, client teams, and project managers. Previously, her role as a Sr. Analytics Consultant at InfoTrust, LLC, included client management, implementations of Google Analytics and/or Adobe Analytics, auditing and troubleshooting existing configurations, reporting, dashboards and education to improve clients’ digital marketing initiatives. Prior to joining InfoTrust, Barb's career focused on the financial services industry. Barb is a "holistic marketing powerhouse" with a strong track record of managing complex functional web and CRM integrations, marketing campaigns, email campaigns, multimedia and social media projects for financial customers. Barb holds a BA in Industrial and Organizational Psychology from DePaul University and an MBA in International Business from Roosevelt University. She has completed several industry certifications including Salesforce CDP Certification, SAFe5/Agile Project Management Certification, Tealium IQ and CDP Certified, Google Cloud Platform BigQuery Specialization, Google Analytics Individual Qualification, Google Ads certification. In her spare time, she is assisting to coordinate the first ever MeasureCamp Chicago, Sept. 7th. She also enjoys long walks in the forest preserve with her Pit-Bull Blaze.

5 Retail Remarketing Audiences for your Holiday Campaigns

by Barbara Kalicki • December 16, 2020 • 0 Comments

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction with your site can provide insights into their needs and expectations. Understanding and acting on these insights can help to drive immense value for your business—all while improving the customer experience.…

Becoming ‘the Glue’ of the Marketing Team

by Barbara Kalicki • August 16, 2019 • 0 Comments

I am often asked – “why did you take the Springboard, Digital Marketing Certification?” My answer is simple, to further my career and become “the glue” of a marketing team. This article by Geoff Roberts at Springboard, explains my journey and how I became that glue. Barbara Kalicki spent 12 years working in the financial services…

How Email Marketing Will Help You Win the Game of Thrones

by Barbara Kalicki • October 28, 2017

In the age of real-time tweets, snaps, and texts, email marketing is still the most powerful and cost effective marketing tool available. Imagine if Jon Snow had access to emails instead of ravens to send messages? The entire Game of Thrones could have been won by the power of an email newsletter.