Becoming ‘the Glue’ of the Marketing Team

I am often asked – “why did you take the Springboard, Digital Marketing Certification?” My answer is simple, to further my career and become “the glue” of a marketing team.  This article by Geoff Roberts at Springboard, explains my journey and how I became that glue. Barbara Kalicki spent 12 years working in the financial services…

Need a Content Marketing Strategy Goal? Get SMART!

Most financial firms with a successful online presence that drives lead generation tend to have one thing in common: they have a well-planned and operational content marketing strategy in place. Even if your firm may already be reaping the benefits of posting content on a regular basis… does your content marketing strategy revolve around an actual goal? Central…