Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction with your site can provide insights into their needs and expectations. Understanding and acting on these insights can help to drive immense value for your business—all while improving the customer experience.…
Becoming ‘the Glue’ of the Marketing Team
I am often asked – “why did you take the Springboard, Digital Marketing Certification?” My answer is simple, to further my career and become “the glue” of a marketing team. This article by Geoff Roberts at Springboard, explains my journey and how I became that glue. Barbara Kalicki spent 12 years working in the financial services…
Need a Content Marketing Strategy Goal? Get SMART!
Most financial firms with a successful online presence that drives lead generation tend to have one thing in common: they have a well-planned and operational content marketing strategy in place. Even if your firm may already be reaping the benefits of posting content on a regular basis… does your content marketing strategy revolve around an actual goal? Central…
5 Quick Wins to Create an Effective Content Marketing Strategy
Having a content strategy in place is a prerequisite for building a successful online presence for your financial firm. Traditional marketing has evolved into positioning your brand as a thought leader. This means your firm is producing quality blog posts, videos, social media and all kinds of unique content that builds brand equity. Without a…
How Email Marketing Will Help You Win the Game of Thrones
In the age of real-time tweets, snaps, and texts, email marketing is still the most powerful and cost effective marketing tool available. Imagine if Jon Snow had access to emails instead of ravens to send messages? The entire Game of Thrones could have been won by the power of an email newsletter.
Hi - I'm Barbara Kalicki 